Organizational Sustainability

This week I had the opportunity to hear Alan Atkisson speak of the Atkisson Group.  Alan has been a subject matter expert in the area of sustainability for over 24 years.  Currently based in Sweden, his client list includes Nike, Puma, Toyota, Levi Strauss, Ernst and Young and many more.

Alan had three key messages for the audience.  They are as follows:

1. Sustainability has become profoundly mainstream in the last 10 years. 
2. Sustainability has gotten SERIOUS.  The stakes are higher than ever.
3. Sustainability is transformational.  It is becoming more embedded in the formal thinking and design of an organization.  Resources are now allocated and positions created that focus on this topic.

China and Korea are leading the way.  The United States lags behind in this area and has not been an early adopter.  In part, our principle of the entrepeneurial spirit provides a contrast to compromise and rules which guide sustainability efforts.

 Sustainability is a critical issue for the 21st Century.  For more information contact robertaf@atkisson.com. 

What is your organization doing to become more sustainable?